Category: Branding

Did you know that your brand has only 7 seconds to make a first impression? So how can you ace this crucial test? The solution lies in a brand development plan! But first, let’s define what a brand truly is: it’s more than just a logo, a name, or a website. It’s all that and […]

The concept of brand awareness may seem vague and unclear to brand owners and marketers who seek to measure success through numbers. However, the inability to quantify it does not mean it’s not important; quite the opposite. Brand awareness is crucial for business success and marketing campaigns. In this article, we’ll provide you with a […]