Pinterest might be the only platform where ads don’t seem like ads because users browse with the intent to take action. That’s why ads on Pinterest enhance the experience and increase awareness. But if you’re still not convinced about the benefits of marketing on Pinterest for your business, this article will provide you with important insights on Pinterest marketing in the Middle East and how you can start applying it today!
What Makes Marketing on Pinterest Stand Out Today?
What makes advertising on Pinterest special, and why now? Here are the latest developments in the ever-evolving world of digital marketing:
1. Pinterest Ads Now Available in Several Arab Countries
Recently, a sales partnership was announced between DMS—a brand under Choueiri Group—and Pinterest. This partnership will expand the scope of Pinterest’s digital ad sales in several key markets across the Middle East and North Africa, including:
– The United Arab Emirates
– Saudi Arabia
– Qatar
– Oman
– Kuwait
– Iraq
– Egypt
– Bahrain
– Algeria
2. Many Brands are Adding Pinterest Marketing to Their Strategy
Investment in Pinterest marketing rose by 45% in the first quarter of 2024 compared to the same period last year.
Many brands are eager to explore new marketing channels and understand different aspects of their target audience’s preferences. With over a billion users worldwide, Pinterest is strongly positioned to claim a share of marketing budgets.
According to Pinterest, the primary reason people use the platform is to discover new products or brands.
So if you haven’t yet incorporated Pinterest marketing into your strategy, your competitors might already be reaching the 518 million monthly active users!
3. Pinterest is a Favorite Platform for Gen Z*
Pinterest proudly boasts that Gen Z is the fastest-growing segment of its user base, with around 42% of users belonging to the age group born between the 1990s and early 2000s.
According to Pinterest, 63% of Gen Z users describe themselves as “always shopping” without prior planning, but rather based on inspiration.
In other words, Gen Z makes purchase decisions based on content that grabs their attention and appeals to them.
Moreover, Gen Z treats Pinterest as a search engine, using it to find products and brands, such as fashion and consumer goods. They also save images and videos for future reference more than 66% of other generations.
So if your target audience or a segment of it belongs to Gen Z, it’s time to align with their tastes by marketing on Pinterest, their favorite platform for visual inspiration.
Read more: Your Guide to Defining E-Marketing Objectives
How to Create a Pinterest Marketing Strategy in 8 Steps
Now that we’ve highlighted the top 3 reasons why Pinterest marketing is crucial for brands in the Arab region, here are the steps to get started with Pinterest marketing from A to Z:
1. Sign Up for a Business Account
To start marketing on Pinterest, you need to create a business account on the platform, which gives you access to Pinterest Analytics and other tools and features.
2. Choose the Right Categories for Your Content
By choosing the right category for your content, you increase the chances of your posts appearing to users who are searching for related content in your field. Some of the most popular Pinterest categories include, but are not limited to, travel, health, and beauty.
3. Use Unique Visuals to Stand Out in Pinterest Marketing
Like all platforms, Pinterest contains an enormous amount of images and videos. Therefore, it’s essential to publish visually distinctive and high-quality content to attract the attention of your target audience and steer them away from your competitors.
4. Leverage Keywords
By adding keywords to your profile, posts, and boards, you increase the likelihood of appearing in users’ feeds and search results on Pinterest. To find the most relevant keywords, you can search for terms related to your field within the platform itself.
5. Share Your Content on Other Social Media Channels
Enhance your Pinterest marketing strategy by sharing your content on other channels to increase your visibility and followers. For example, link your Pinterest profile to your YouTube channel or your Google or Facebook account.
6. Follow and Engage with Other Accounts
By following and positively interacting with other Pinterest accounts, you can build relationships with your followers and foster loyalty to your brand.
7. Adhere to Best Practices in Social Media Marketing
When using Pinterest, ensure that you follow the same strategic steps you apply on other social media platforms. This includes interacting with your followers, regularly posting and updating your account, and avoiding self-promotion that might turn the audience away.
8. Analyze Results to Develop Your Pinterest Marketing Strategy
The results analysis stage is crucial for assessing and refining your Pinterest marketing efforts.
It helps you track referral traffic, the number of shares, and potential clients gained. Pinterest Analytics provides valuable insights, including metrics on your profile, the number of users saving your content, and how users interact with your content across different devices.
Pinterest is a powerful marketing tool capable of helping you increase brand awareness, conversions, and sales while building a long-term relationship with your target audience and ideal clients.
Invest successfully in Pinterest marketing by creating high-quality content tailored to meet your target audience’s expectations and achieve the profits you aspire to.
When it comes to creating high-quality and impactful content, UFUQ Corporation is synonymous with these features. For over 4 years, we have been enhancing the digital presence of hundreds of projects, companies, and brands across the Arab world and beyond.
Learn more about our digital marketing and content creation solutions, and contact us today to ensure your brand has a unique presence in the digital world!